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Monday, 27 June 2022 15:37

MTN Ghana collaborates with Duapa Werkspace to train SMEs on the use of Mobile apps to enhance their business Featured

Written by Kenneth Ferguson-Laing
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The impact of COVID-19 shook a lot of businesses and to date, some businesses have not been able to recover from the impact. It was evident that businesses that dealt in the traditional way without digitalizing certain components of their activities or all their activities were greatly affected.
The realization was that businesses can still run smoothly by employing some digital practices to enhance their business operations.
As part of activities to mark this year’s 21 Days Y’ello Care Campaign which is under the theme; Empowering communities to drive economic recovery and job creation, MTN partnered Duapa to train a cross-section of SME businessmen within the Effia Kwesimintsim and its environs on how to use mobile apps to enhance their business. Small Medium Scale Enterprises (SMEs) hit by COVID-19 were urged to adopt digital tools to promote their brand and keep records to stand a chance of getting some kind of soft loans that is available to small-scale businesses at a time like this.

The CEO for Duapa Werkspace Mr Erasmus Mensah-Ackon mentioned in a brief address to the media that due to lack of proper financial management most of these SME’s fail to secure soft loans to support their businesses. Adding that record keeping and digital tools for business growth is a key area that today’s entrepreneurs must critically consider and take advantage of funds.

Mr Patrick Enimil of MTN Ghana also stated that COVID has exposed a lot of businesses and now we a look at digital tools that can help businesses to grow and we seek records keeping as one of them. It’s tedious to use the manual system to keep either business records or personal transactions because there are a lot of mobile apps that can effectively help us to do that,” he stressed.

Such platforms he said can help in providing financial reports to any other party that needs your financial records. “So we believe SMEs should grab these digital tools to keep their records and stand a chance of getting these soft loans available to them”. Cooperative Service Advisor, for Southern Ghana of MTN, Mr Kenneth Ofosuhene said the idea was to give financial literacy education to the youth and small and medium-scale businessmen on how to use Apps like My MTN App, Ayoba and the like to enhance their business and lifestyle.

“Such global advancements like the digital platform have come to stay and is the easy way to go to maximize productivity and growth” Mr Ofosuhene however reiterated that the purpose for this training also aligns with the continuous drive towards the core belief that everyone deserves the benefit of a modern connected life.

The ‘21 Days of Y’ello Care’ campaign is an annual employee volunteerism initiative launched by MTN in 2007. It aims to secure high participation levels by staff in high-impact social projects in their local communities. Since its inception 15 years ago, the campaign has proven to be a phenomenal success that profiles MTN as a caring and socially responsible company. Each year the company strives to improve the effectiveness of the campaign.
Read 114 times Last modified on Monday, 27 June 2022 18:14
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Duapa Werkspace

Duapa Werkspace is a skills development and entrepreneurship hub located in the western region of Ghana.